Right now everyone is yelling into the massive void that is the Internet.
Whether it’s your Facebook or Instagram, your Tumblr or Medium, everyone is yelling something—some louder than others.
The endless yelling has birthed a new type of influencer: Micro-influencers; they are people who are like influencers, but they have smaller followings that are more dedicated and interested in more specific niches.
The Internet is overflowing with people, influencers are now just a mucky group of people rather than familiar faces, and the yelling is just getting louder and louder.
I’m not fully complaining, though. There is definitely strength in numbers, but there are also weaknesses that need to be addressed.
Governments have taken laissez-faire stances on social media marketing, as child porn and drugs are little more dire and immediate problems.
I consider myself to be too small to be a micro-influencer, as I have no interest in being an ‘influencer’ and I just enjoy putting my stuff in my small cranny of the internet without getting too far into it.
But I also have a few reasons why I don’t like the new micro-influencing stage we’re currently in.
Most Micro-Influencers Have No Reason to Be Loyal
Micro-influencers can make money for being famous for doing nothing other than being famous for advertising products.
Even ‘real influencers’ are corruptable if you dangle enough cash in their faces.
Corporations and businesses are much more inclined to get micro-influencers to promote their products for better reach and encouragement, even more so than big influencers with a following in the millions!1
The corruptibility is why climate change is still a train heading full-speed toward global catastrophe. It’s why net neutrality is no longer an uphill battle but an entire cliff underneath a waterfall. The world will not last the next century if we don’t fix our problems faster.
But Some Micro-Influencers Are Dedicated
One of my favorite micro-influencers is Dr. Mike, who has certainly earned tons of money through partnerships and social media, but mostly for the Limitless Tomorrow foundation. Being handsome sorta just throws money in your hands, so I don’t think it’s his fault.
However, I can’t cross the line between admiring and worshipping, as it’s not like I trust the Limitless Foundation or Mike, I just have a good gut feeling that the doc has legitimate interests for making good edutainment content on his YouTube.
And then there is the weird crossroad between ‘cool person’ and ‘somewhat famous’, because I’d say that Max Tegmark is also one of my favorite micro-influencers. The problem is that he’s frickin’ smart, so I’m not really capable of fully understanding what he says when he opens his godly Swedish mouth, but I try my best.
But I’m not trying to talk about people that I think are cool, or else you’ll move on from me after finding someone cooler.
The reason I think Tegmark is more trustworthy than Dr. Mike is that he doesn’t even have the capability to use his social media following for ads.
On a different note, one of the best things I’ve ever read from him is his goof titled ‘The Flying Boot’.
It’s all up to us
In the end, people are famous because they have people who like them. People like you and me.
We can’t solve climate change without affecting each of our lives. We can’t sit still and expect changes we want to happen magically through by our apathy.
On the same note, it’s all up to us to do our part and admire the right people and to avoid misinformation.
And yes, that means ignoring most of grandma’s Facebook posts, as old people are much more likely to share fake news2.